Material ReDesign is led directly by Jason Finnis and supported by a small, trusted network of independent partners. Specialists are brought in only when a project benefits from additional technical depth, market insight, or regional presence.
This structure keeps the work senior-led and independent, while allowing the right expertise to be assembled without the overhead or rigidity of a traditional consulting firm.
Team
Our trusted partner network includes:
Scientists and engineers with deep experience in natural fibre chemistry, processing, and performance
Quality and manufacturing specialists focused on systems, KPIs, and operational reliability
Product developers with decades of hands-on experience working with natural fibres
Business development leaders experienced in market entry, customer qualification, and securing offtake
A global network spanning R&D teams, pilot plants, testing facilities, fibre suppliers, processors, brokers, and industry executives
Partners are engaged selectively based on project needs, not as a standing team.
Founder, Material ReDesign
Materials & Manufacturing Senior Advisor
Jason Finnis
Jason Finnis works as a senior advisor and hands-on collaborator, bringing decades of experience across materials development, manufacturing, and commercialization. His work spans sourcing, processing, production scale-up, and market adoption, with a practical focus on what actually survives industrial reality.
Jason partners closely with founders and leadership teams at critical inflection points, helping them test assumptions, navigate trade-offs, and make decisions that hold up under cost, performance, and operational pressure.
Learn more about how Jason supports companies from concept to commercial reality.
Founder, Cultivated Strategy
Marketing & Commercialization Strategist
Jenny Erwin
Jenny Erwin works closely with Jason on projects where strategy, marketing, and commercialization need to move in step. She brings deep experience translating complex technologies and material innovations into clear positioning, credible narratives, and executable go-to-market plans.
Jenny focuses on the operational side of commercialization, helping early-stage and growing companies align product, messaging, and market entry so momentum is built intentionally rather than by accident.
Visit Jenny’s website to learn more about her work.
Discuss Your Project
Briefly describe your product, stage, and the decisions you’re working through.